Having good terms and conditions on your website is essential for setting up a good relationship with your customers, especially if you are selling goods and services.
Set out a clear contract of purchase with your duties, rights and responsibilities, and you will protect both yourself and your customers.
What’s more, if you are selling products online, e-commerce regulations state that you must make customers aware of the terms and conditions of trade.
Terms and conditions should include clear guidelines on everything relating to your website and the way customers interact with it. This can include use of images and your branding, storage of personal details, and posting comments.
The golden rule for good terms and conditions is clarity. Make sure every point is clear and easy to understand. And don’t hide them where no one can find them.
Electronic copies of terms and conditions will be legally sound if people have actively agreed to them (ticking the box). However, having the terms and conditions in hard copy means that you have written evidence that you can produce in court if you need to.
If you are setting up large contracts of trade that will run over a long period of time and generate a lot of income, it is worthwhile getting a paper copy of the terms and conditions, and making sure that your client signs it.