Landlord’s guide to successful viewings

If you’re a landlord you’ll know that attracting reliable, responsible tenants can be one of your biggest challenges. So understanding how to sell your property at prospective viewings is key.


Do you need an agent?

The first decision you need to make is  whether you’re going to use an agent  or host the viewing in person.

Be honest with yourself. If you’re not comfortable taking on a sales role or greeting strangers then you may need to call in outside help.

If you are confident then showing the property yourself is usually the best solution. That way the tenants get reassurance that they will be looked after by a landlord who is active and involved, and you get to choose the tenants that are right for you.


Preparation is key

More than 50% of the hard work begins before the prospective tenants even step through the door: 

  • Take time to talk to tenants who are leaving. If they report any problems, make sure you address these
  • If there are any small cosmetic details that need fixing then do them before you host the viewings. The best tenants are those that pay attention to detail as they are the ones who will be the most caring with your property
  • It goes without saying that you should always make sure the property is clean, even if you spend money on a professional cleaning service 
  • This is a sales pitch, so think like a salesman. Make sure the property is looking its absolute best, even if it means attending to small details like buying fresh flowers to put on the table or adjusting the heating to make it comfortable
  • Prepare a print out with frequently asked questions such as the cost of council tax. Committing to a new a property can be nerve-wracking and tenants appreciate reassurance 
  • If you use an agent you should still visit the property before and after the viewings in order to attend to all of these details. Agents won’t do them for you


During the viewing

You want to make a great impression on potential tenants and find out how well they will look after your property, so:

  • Be friendly and welcoming. Start as you mean to go on with a good relationship and communication. Offer a cup of tea or a coffee to break the ice and create time for conversation
  • Don’t suffocate the viewer – let them explore for themselves
  • Be ready to answer questions honestly. People hate being subject to a hard sell and will appreciate transparency


Following up

If the tenant seems like a good fit and is keen to rent the property, move to get the tenancy agreement signed as soon as possible. The housing market moves quickly and you don’t want to lose a good tenant.

Ask the tenant to confirm by transfer of deposit on a certain date, which can be as soon as the next day. Tenants do occasionally change their mind at the last minute and you don’t want to waste time re-advertising.

Above all else, make sure that everyone feels comfortable with the arrangements. Keep communications clear and make records of all negotiations and terms of tenancy.

For more information on protecting your investment as a landlord, visit our  landlord insurance page

Request a callback

* Please note, if you select a Bank Holiday, we will call you on our next working day.
Our operating hours are 9am to 6pm Monday to Friday, excluding bank holidays.

Thanks, we'll be in touch shortly